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This site states the following, "Online fees are 30 less than our regular rates." Our analyzers observed that the web site also said " Prices shown are fixed and fully inclusive." The Website also stated " Range of online Accounting Packages. Tax advice throughout the year included. Email and telephone support included. Bookkeeping assistance and advice included. I have benefited from the professional services of Value Tax Returns for the past 5 years,and intend to do so for the foreseeable future. I have found Colins approach to the delivery of Tax Services to be professional, helpful and always very friendly." The website's header had cheap accounting as the most important keyword. It was followed by cheap accountants, cheap accountant, and online accountancy which isn't as highly ranked as cheap accounting. The next words the site uses is online accountant. online accountants was also included and might not be seen by search engines.